How to chose an agent

May 02, 2024By Andrew B
Andrew B

How to Select the Right Agent for Your Property Sale


Selling your property is one of the most significant financial decisions you'll ever make, and choosing the right real estate agent is crucial to ensuring a successful outcome.

With over 20 years of experience as one of the top copywriters in the real estate industry, I've seen firsthand what sets great agents apart from the rest. In this newsletter, I'll share my insights on what to look for when selecting an agent and the red flags to watch out for.

Experience and Local Market Knowledge


A great agent will have a deep understanding of the local market. They should be able to provide you with recent sales data, insights into neighborhood trends, and an accurate valuation of your property.

An experienced agent knows how to position your property to attract the right buyers and negotiate the best possible price. Ask potential agents about their track record in your area, how long they've been working in real estate, and their experience with properties similar to yours.

Strong Communication Skills


Selling a property can be a stressful process, and clear, consistent communication is key to minimizing that stress. A great agent will keep you informed every step of the way, from marketing strategy to buyer feedback to negotiations.

They should be easily reachable, responsive to your queries, and proactive in providing updates. Be wary of agents who are hard to get a hold of or who don't seem interested in your concerns—poor communication can lead to misunderstandings and missed opportunities.

Effective Marketing Strategies


In today’s competitive market, simply listing your property online isn’t enough. The right agent will have a comprehensive marketing plan tailored to your property’s unique features.

This will include a professional copywriter, professional photography, virtual tours, social media campaigns, and targeted advertising. Ask potential agents about their marketing strategy and how they plan to showcase your property to the widest possible audience.

Negotiation Skills


One of the most critical aspects of an agent's job is negotiating the best possible price for your property. A skilled negotiator will know when to push for a better offer and when to advise you to accept a deal.

They should be able to articulate their negotiation strategy and give examples of how they’ve successfully negotiated in the past. Watch out for agents who seem more interested in closing a quick deal than getting you the best price—this could indicate they’re prioritizing their commission over your needs.

Transparency and Honesty


A great agent will be upfront about all aspects of the sale, including any potential challenges. They won’t make unrealistic promises about the sale price or the time it will take to sell your property.

Instead, they’ll provide a clear, honest assessment and keep you informed throughout the process. If an agent seems to be glossing over details or making guarantees that seem too good to be true, it’s a sign they may not be entirely trustworthy.

Client Testimonials and Referrals


One of the best ways to gauge an agent’s effectiveness is by looking at their client testimonials and asking for referrals. A great agent will have a history of satisfied clients who are happy to recommend them.

Don’t just rely on the testimonials on the agent’s website—ask for direct contact details of past clients and speak to them about their experience. This will give you a clearer picture of what to expect.

Red Flags to Watch Out For


While it's important to know what makes a great agent, it's equally crucial to be aware of the warning signs that an agent might not be the right fit:

Lack of Local Knowledge: If an agent can’t provide detailed information about your local market, they might not be the right choice.


Overpromising on Price: Beware of agents who promise an unrealistically high sale price just to win your business.


Pressure Tactics: If an agent is pushing you to sign a contract quickly or makes you feel rushed, take a step back and reconsider.


Poor Online Presence: In today's market, a strong online presence is essential. If an agent doesn’t have a professional website, writes the copy themselves (or with AI!), takes their own photos or isn’t active on social media, they may not be up-to-date with current marketing practices.


Conclusion

Choosing the right real estate agent is essential to achieving a successful property sale. Look for an agent with experience, strong communication skills, effective marketing strategies, excellent negotiation abilities, and a commitment to transparency.

By taking the time to select the right agent, you’ll be setting yourself up for a smoother, more profitable sale. After all, selling a home is one of life's most stressful tasks, so ensure you have the right agent by your side to make it as simple, pleasant and straightforward as possible.